Omniyat applauds HH Sheikh Mohammed’s directive streamlining hotel investment and development in Dubai

Omniyat applauds HH Sheikh Mohammed’s directive streamlining hotel investment and development in Dubai

Mahdi Amjad: “Sheikh Mohammed’s directive will further boost direct investment in Emirate’s tourism”

Dubai, UAE, 27 January 2014: Omniyat Group, the leading real estate development company in the UAE, has hailed the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, outlining measures for boosting and streamlining hotel investment and development in Dubai, and described it as a pivotal move that will dramatically boost tourism growth ahead of Expo 2020.

Mahdi Amjad, Omniyat's Executive Chairman and CEO: “In light of the emirate’s 2020 vision to treble the annual contribution made by tourism to the economy as well as recording a two-fold increase in tourist arrivals to Dubai, the measures announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will further boost the investment environment and spur demand for price range accommodation. Moreover, we, at Omniyat, believe that this initiative will further motivate the private sector to increase investments in the tourism sector, and ultimately contribute to bringing greater maturity and global standards to the sector.”

Dubai is continuously attracting more international brands keen to launch five, four and three-star hotels, and this is set to add to the capacity of the booming tourism industry in the run-up to the Expo.

Omniyat recently announced two leading hotel brands that will enrich the UAE’s robust hotel scene and plans to announce a third one in 2014.

Further, Omniyat launched a new design for The Opus at the end of 2013, positioned it as an international icon that will include the ‘ME’ Dubai hotel as well as luxury hotel apartments designed by Zaha Hadid. The company is currently discussing with global hotel operators the modalities for managing The Pad tower, which is an artistic edifice tilted at 6.5 degrees and will include the first ‘Pad’ branded hotel in the world.