European property developer Preatoni sets
up UAE sales & operations division
Builder of 2.5 billion worth of tourism
and leisure projects in MENA region adopts non-exclusivity policy with UAE
sales brokers
Dubai, UAE, August 2014: Preatoni, the leading European
property developer which recently opened Preatoni Real Estate in Dubai, has launched
a dedicated sales division to handle the UAE realty market.
The company, which has built tourism and residential
complexes, hotels and leisure centers worth 2.5 billion euros in the MENA
region, has adopted a non-exclusivity policy with UAE sales brokers, thus
opening the doors for all sales agents.
“We are fully geared to unlock the potential of the UAE real
estate market in residential, office, retail and hospitality sectors. Our newly
established dedicated sales division will work in coordination with other units
to drive sales and generate further demand in our projects,” said Edoardo
Preatoni, CEO of Preatoni Real Estate.
“We decided not to appoint any exclusive sales agents for
any of our UAE projects with the goal of replicating our success stories in
Europe, Baltic and the Middle East. So far, this model is paying off in the UAE
market as we work with all brokers and agents to maintain open channels with key
players in the market.”
He added: “Property management is our bread and
butter. By leveraging our track record with hotels, resorts and other projects,
we believe we do a good job of selling a product. Further, long-term investor
care figures on top of our priority list, and our financial capability and experience
in hospitality make it easier for the sales unit to successfully market our projects
to end users as well as investors.”
Preatoni has built high-class tourism and residential
complexes, hotels and leisure centers worth 2.5 billion euros in the MENA
region, including the Domina Coral Bay Resort in Sharm El Sheikh Egypt.
The company aims to expand its portfolio of residential and
commercial complexes through this dedicated arm, which will play an
instrumental role in generating further demand for Preatoni’s current and
future projects.
Preatoni has regional headquarters in Milano, Italy;
Tallinn, Estonia; Villnius, Lithuania; Riga, Latvia; Moscow, Russia; Sharm El
Sheikh, Egypt and Dubai, UAE.
Preatoni has recently invested in Dubai Star Tower which
is taking shape as a prominent landmark on the Dubai skyline and the company is
slated to announce other major projects in the short term.
Preatoni concluded: “This sales unit will work in harmony
with other concerned sections at our company. We are confident this move will take
Preatoni ahead of competition, driven by the factors like strong track record,
investor and client confidence and international profile.”