SIGNATURE ESTATES LIMITED LAUNCH BESPOKE RESIDENCES AT THE 118 IN A PRESTIGIOUS DOWNTOWN ADDRESS

SIGNATURE ESTATES LIMITED LAUNCH BESPOKE RESIDENCES AT THE 118 IN A PRESTIGIOUS DOWNTOWN ADDRESS  The newest residential addition to the Downtown Dubai skyline personifies luxury

(22 September, 2014 - Dubai) – Home to over two million people from over 200 nationalities, Dubai is renowned for its capacity to capture the imagination of the world and has in recent years been known as a global phenomenon. Downtown Dubai remains the ultimate area for the elite in the fast evolving city and is known as ‘the most prestigious square kilometer of real estate in the world’. The most esteemed new addition to Downtown Dubai’s residential scene isThe 118 residences, overseen by Dubai based development company, Signature Estates Limited and represented by newly opened Dubai Sotheby’s International Realty. Nestled in the heart of Downtown, The 118 is built on an exceptional monolithic platform that stands 14 storeys high. The 118 will set the bar as the ultimate residential address for only a discerning few with its unique collection of 27 spacious, full-floor unfurnished residences. Intelligently designed to optimise space, the residences were created ‘inside-out’ with the floor plans and layouts developed first and the exterior shell created later, resulting in the ultimate, customised haven.  Residents can choose between two styles of residences: The Signature Classic Residence which features soft, fluid designs and a warm colour palette, or The Signature Contemporary Residence boasting bedrooms finished in modern parquet surfaces and sleek lighting. Both types of residences boast impeccable finishing made to evoke a sense of warmth and comfort. To ensure The 118’s unrivalled offerings, Signature Estates Limited has partnered up with some of the world’s foremost authorities in their respective fields, from conceptualisation to execution. The Interior Design is spearheaded by Hirsh Bedner Associates, a firm favourite of the world’s most discerning design enthusiasts while Archgroup Consultants will execute the architectural and structural work for the property. Signature Estates Limited worked on the development alongside Al Basti & Muktha, ranked amongst the top engineering and construction establishments in the region. In addition, to building strong allegiances with one of the largest landscape and urban design practices worldwide, Cracknell. Signature Estates Limited also worked in conjunction with Illuminate Lighting Design to enhance and define space. Lastly, to ensure that the finished product is best represented, in the most befittingly professional manner, Dubai Sotheby’s International Realty, a market leader in luxury real estate sales experience, has been appointed with an exclusive sales mandate for The 118 ensuring its prestigious location on the real estate map. Each of the residences are designed as a space to ‘be yourself’ and designed to encompass four bedrooms and accommodate the personal preferences of each individual owner. The multi storied lobby welcomes residents with a specially designed, suspended, two-storey glass sculpture featuring fluid lines and abstract forms that are complemented by warm lighting giving a distinct combination of chic elegance, leading you to the heart of the residences through corridors laid with high-quality Italian marble custom designed for this prestigious residence. Each home is designed with  massive four-metre high ceilings with trackless French windows that frame the rooms offering rare, unparalleled 360 degree views of Downtown, bathing it in an abundance of natural light during the daytime and glittering city lights after sunset. These trackless panes lead out to the sky terraces, ensuring a seamless ‘indoor to outdoor’ transition, completing the full experience of unified luxury. A private haven away from the world, the residences offer a sanctuary in your own home. Immersing each resident in luxury with complete freestanding bathtubs, full-length mirrors and high-end innovative fixtures by American giant Kohler, the bathrooms and powder rooms at The 118 are designed to be unique, pampering retreats that offer fabulous indulgences. The kitchens, themed according to the Signature Classic Residence or Signature Contemporary Residence, offer designs by SieMatic and are a dream for both aspiring and accomplished chefs alike. The appliances by Miele, superior cabinetry and innovative spatial aesthetics seamlessly combine to create luxury kitchens of the future. Bringing extra personalised touches of refinery to each resident, a highly skilled concierge oversees visitor entry, maintains security and caters to the every whim of each and every resident. The concierge is supported by the hospitable doormen and valets to ensure that guest convenience is synonymous across all staff members. The building also comes with a maintenance crew to be on-hand to attend to every need. Each residence is allocated with three graciously oversized parking spaces and ‘chauffeur accommodation’ for each apartment. In addition to convenient lodging for staff, the private amenities of each resident leave nothing further to be desired. Luxuriously furnished, The 118 boasts state of the art technology with a temperature controlled swimming pool, an on-site fitness centre, private rooms for beauty treatments and spacious steam and sauna rooms. In addition to these premium facilities, residents get full access to an array of private dining and event spaces such as the poolside deck sprawling an immense 20,000 square feet, accommodating up to 100 guests, or a more intimate rooftop venue spreading over 4,000 square feet.   For further information on The 118, please visit: www.118downtown.com