Thursday, July 9, 2015

Advertising Takes A Ride On The Dubai Tram











Advertising Takes A Ride On The Dubai Tram

Venture Communications Launches an Innovative Dubai Tram Campaign

7th July 2015: Venture Communications, part of Verse Group, a full-fledged communications agency located in Dubai, launched a tactical advertising campaign for Falconcity of Wonders on the Dubai Tram, the newest media vehicle in Dubai City. Being the first real-estate company to advertise on the tram, the main aim of the campaign is to connect in a distinctive way whilst reaching out to the brand’s desired target audience.

With a vision to create a new wave of awareness, Venture Communications marketed Falconcity of Wonders ‘Western Residence’ featuring their key villas- Aegean Villa, Santa Fe Villa and New World Villa. The new outdoor campaign includes branding on the entire Dubai Tram promoting their offer of pay only 10% and move into a home in Western Residence. The campaign’s idea focused on appealing to women was executed after a well thought-out plan backed by research data of how UAE women play an important role as the decision makers in buying their dream home. The concept using the Dubai tram also centers on the fact that it runs across one of the most sophisticated, upmarket areas of Dubai which hosts a lot of high-end consumers, expats and business personnel, who formulate the vital legion of Falconcity of Wonder’s audience.

Venture Communications is the brain child behind this campaign who carefully examined the key objectives of the brand and how to effectively reach out to the target audience. The agency has always been at the forefront of using creative and original media solutions for their clients. Venture Communications is previously known for their campaigns that focused on a series of advertisements on cars convoys for a luxury watch brand and also, the first agency to use Dubai air conditioned bus shelters for an IFD drink brand. The agency added another feather to its cap with this new campaign for Falconcity of Wonders that aimed at a new and innovative advertising vehicle in Dubai to grab the attention of the target audience in the most inventive way possible.

7 comments:

  1. The gorgeous post learned a great deal Thanks greatly!

    instagram followers instantly

    ReplyDelete
  2. I can see this as an effective way to advertise your apartments for rent in Dubai!

    ReplyDelete
  3. As stated by Stanford Medical, It is in fact the one and ONLY reason this country's women get to live 10 years more and weigh an average of 42 pounds less than we do.

    (And actually, it has NOTHING to do with genetics or some secret diet and EVERYTHING around "how" they are eating.)

    P.S, I said "HOW", not "what"...

    Click on this link to reveal if this brief test can help you discover your true weight loss possibility

    ReplyDelete
  4. If you're attempting to burn fat then you have to start following this totally brand new personalized keto plan.

    To create this service, licensed nutritionists, fitness couches, and cooks have united to provide keto meal plans that are effective, painless, money-efficient, and delightful.

    From their first launch in January 2019, hundreds of individuals have already transformed their figure and well-being with the benefits a certified keto plan can provide.

    Speaking of benefits; in this link, you'll discover eight scientifically-tested ones offered by the keto plan.

    ReplyDelete
  5. My heartfelt greetings to all those people who write good posts, I have got a lot to learn by looking at your posts and I hope you keep writing more beautiful posts in your life in the same way.
    call girls in Neemrana
    Female Escorts Gurugram
    Manesar call girls
    gurugram phase 5 escorts
    Palam Vihar Escort Servcie

    ReplyDelete