Over a quarter million viewers interact with RTA on YouTube

Over a quarter million viewers interact with RTA on YouTube


Roads & Transport Authority – Nashwan Atta’ee:
The 'e 4 all' magazine issued by the Dubai e-Government described the media interaction of the Roads & Transport Authority (RTA) on social networking pages as both progressive and wonderful. It praised the efforts of the work team, who attached a great deal of care to this gateway, and generated a huge media impact on these portals which in turn cemented RTA's profile at various circles across the globe.

Dr. Aysha Al Busmait, Director of RTA's Marketing and Corporate Communication, stated that RTA managed to communicate video clips on the YouTube website to around (300) thousand viewers since launch of its channel on the YouTube in December 2008. RTA's YouTube library includes more than (160) video clips intended to publicize and broadcast the culture of using mass transit modes of all kinds. RTA's YouTube website topped all government bodies and institutions, and ranked third next to Sheikh Hamdan bin Mohammed and Dubai Media Incorporated YouTube websites.

"In November and December 2011, RTA's Twitter page registered about (22) million Exposures, carried out by more than (1.8) million people through more than (12) thousand Followers registered on the RTA's twitter page," said Dr. Aysha.
"The number of Subscribers to RTA's Facebook page amounted to more than (20) thousand, and the number of Reaches soared to approximately (8) million, while the total number of RTA's Posts topped (320) in the same period last year. RTA's Facebook "People Are Talking About This" metric scored an average of (2437) visitors per day," she continued.

Dr. Al Busmait noted that RTA managed, in a record time, to score such striking presence and effective communication with the public through the three most common and popular social networking sites among Web users from the broad spectrum of community segments.

"Through its presence in "Twitter" and "Facebook" networks, RTA aims to strengthen the channels of communicating with the public, especially users of mass transit modes and beneficiaries of a diverse cast of services on offer from RTA's various agencies and sectors. RTA also aims to brief the public on its e-services and channels of delivering them and encourage the public to use these services. It seeks to inform the public about public transport services rendered by the RTA to participants and visitors of the multitude of events and activities in the Emirate of Dubai such as the ongoing Dubai Shopping Festival, Dubai Film Festival, GITEX, and Dubai Air Show. It believes that communicating with the public will ensure the smooth and safe flow of services during holidays and official & religious events such as the National Day celebration, Eid Al Fitr, Eid Al Adha and the New Year's Day, especially in Dubai Mall, and Burj Khalifa, which are populated by mass of visitors including citizens, residents and visitors from every nook and corner of the world," she elaborated.

"The use of social networking plays a crucial role in the interconnectedness between the RTA and the public, where a large segment of the community in general and RTA customers in particular can benefit from the information available in these social networks about the services provided by the RTA, and in the meantime, RTA can utilize such interaction to upgrade and improve services," explained Dr. Al Busmait.
"RTA views the public as a key partner and such social networking as crucial," added Al Busmait, stressing the great success achieved by RTA in communicating with the public and customers via "Twitter" and "Facebook" websites, where RTA identified their observations, ideas and suggestions on its services, awareness & education campaigns, in addition to other issues of great importance for all individuals and community institutions such as safety, environment and public health among others.

It is worth mentioning that Marketing and Corporate Communications Department contracted late last year with an international company specialized in the implementation of media projects via social networks, and assigned the task of supervising the work of the above company to a work team from the Department's Publishing and Promotion Sections, along with the RTA's website supervisor.