Deloitte report:
ongoing demand is identified for Palm Jumeirah managed residences in Dubai
Seven
Tides’ commissioned report highlights sustained demand for luxury
internationally branded units, as investors eye Dubai on back of the Expo2020
win and economic growth prospects
UAE-based developer Seven Tides has commissioned Deloitte,
the largest professional services firm in the world, to issue a report analysing
the current supply and future demand potential for luxury serviced apartments
located on Palm Jumeirah in Dubai.
The newly released report entitled ‘Assessment of Luxury
Serviced Apartment Provision for Palm Jumeirah Dubai’ states that the Palm
Jumeirah is likely to remain the prime location for luxury hotel and serviced
apartment provision in Dubai, with demand being driven by increasing tourist
arrivals to Dubai and increasing tourism infrastructure provision in the Emirate.
Martin Cooper, Director, Real Estate, Deloitte Middle East states
that “the Palm Jumeirah is set to remain as the prime luxury beach resort
destination in Dubai, as further critical mass is established as new hotels
open.”
Seven Tides’ Anantara Residences Dubai, which welcomed its
first tenants in Q4 2013, is one of several developments where unit owners
stand to benefit from positive tourism growth for the Emirate, which expects to
register 10.9 million visitors by the end of 2013, growing to a forecasted high
of 25.8 million by 2023 according to the World Travel & Tourism Council.
The findings in the report follow an announcement by the Dubai
Department of Tourism & Commerce Marketing (DTCM), which plans to expand the Emirate’s current
accommodation offering by permitting the rental of furnished properties as
short-term holiday lets through a new two-tier licensing system.
“Palm Jumeirah currently has a total of 950 luxury serviced apartments managed
by international hotel operators, and the Deloitte report confirms that the
sector is continuing to mature and continues to attract a growing target market
looking for a prime location and the luxury beachfront resort lifestyle,” said Abdulla
Bin Sulayem, CEO, Seven Tides.
According to Dubai Statistics
Centre figures, the serviced apartment sector has shown steady growth over the
last five years with a compound annual growth rate for number of guests and
length of stay increasing by 14% and 19% respectively; with strong interest
from GCC nationals in particular.
Performance over the last 18 months at the nine high-end hotels on Palm
Jumeirah shows sustained growth with an annual average occupancy of 68.1%, Average
Daily Rate (ADR) of AED 1,734 and Revenue per Available Room (RevPAR) of AED
1,221 in 2012. Between January and July 2013 the figures were 71.6%, AED 1,678
and AED 1,243 respectively.
“This ADR and RevPAR stability, and rise in occupancy levels, reflect
the strong fundamentals driving sustained growth in Dubai’s tourism and
hospitality market and has a complementary effect on the serviced apartment
sector with branded units charging around AED 2,000 per night
during peak periods, according to the Deloitte research. This confirms that
there is latent demand for units on Palm Jumeirah and that those that are part
of a full service luxury beach resort have a distinct advantage in terms of ROI
potential,” said Bin Sulayem.
“With the cost for one-bedroom
units starting at AED 2.6 million, the potential for income generation from a
managed rental perspective, based on the equivalent hotel occupancy figures and
average year-to-date rates, is substantial – making it even more attractive to
investors looking to build their overseas portfolios,” he added.
The report also notes that luxury and upscale international standard operators have experienced
performance consistently above market averages, concluding that the demand for
luxury serviced apartments is likely to remain strong in the medium to long
term buoyed by news of the Emirate’s Expo2020 win and government commitment to expanding
its already diversified tourism product.
For more information on the Anantara Residences, please
contact the sales office on: 800 STIDES (784337) or email: sales@seventides.com
About The Anantara
Residences Dubai The Palm
The
Anantara Residences’ collection of 442 fully furnished one and two bedroom luxury
apartments and 14 penthouses are fronted by a private stretch of white sand
beach and all enjoying spectacular panoramic views of the Arabian Gulf and
Dubai Marina skyline.
Facilities available to
residence owners at the adjacent 293-room five-star Anantara Dubai The Palm
Resort & Spa include a state-of-the-art gym, 107,600-square feet of
temperature controlled lagoon pools, six dining and entertainment venues and
the Anantara Spa.
The development was also
recently honoured at the 2013 International Property Awards in the Arabian regional competition, receiving a ‘Highly
Commended’ for the Best Apartment in the Dubai category.
About
Seven Tides
Based in Dubai, the United Arab Emirates, privately owned
Seven Tides is an internationally oriented holding company established in 2004.
Currently focusing on hospitality and real estate sectors, Seven Tides thinks
progressively, works creatively, partners strategically and acts quickly. The
result is a current portfolio of offerings from landmark hospitality
acquisitions and commercial buildings to residential towers and multi-use
complexes in the gateway cities of London and Dubai.
