Advertising Takes A Ride On The Dubai Tram

Advertising Takes A Ride On The Dubai Tram

Venture Communications Launches an Innovative Dubai Tram Campaign

7^th July 2015: Venture Communications, part of Verse Group, a full-fledged communications agency located in Dubai, launched a tactical advertising campaign for Falconcity of Wonders on the Dubai Tram, the newest media vehicle in Dubai City. Being the first real-estate company to advertise on the tram, the main aim of the campaign is to connect in a distinctive way whilst reaching out to the brand’s desired target audience.

With a vision to create a new wave of awareness, Venture Communications marketed Falconcity of Wonders ‘Western Residence’ featuring their key villas- Aegean Villa, Santa Fe Villa and New World Villa. The new outdoor campaign includes branding on the entire Dubai Tram promoting their offer of pay only 10% and move into a home in Western Residence. The campaign’s idea focused on appealing to women was executed after a well thought-out plan backed by research data of how UAE women play an important role as the decision makers in buying their dream home. The concept using the Dubai tram also centers on the fact that it runs across one of the most sophisticated, upmarket areas of Dubai which hosts a lot of high-end consumers, expats and business personnel, who formulate the vital legion of Falconcity of Wonder’s audience.

Venture Communications is the brain child behind this campaign who carefully examined the key objectives of the brand and how to effectively reach out to the target audience. The agency has always been at the forefront of using creative and original media solutions for their clients. Venture Communications is previously known for their campaigns that focused on a series of advertisements on cars convoys for a luxury watch brand and also, the first agency to use Dubai air conditioned bus shelters for an IFD drink brand. The agency added another feather to its cap with this new campaign for Falconcity of Wonders that aimed at a new and innovative advertising vehicle in Dubai to grab the attention of the target audience in the most inventive way possible.

Falconcity of Wonders announces its participation at Cityscape Global 2014 for the 10th consecutive year

Falconcity of Wonders announces its participation at

Cityscape Global 2014 for the 10^th consecutive year

17^th September 2014, Dubai: Falconcity of Wonders (FCW), the multipurpose mega project being developed across Sheikh Mohammed Bin Zayed Road, today announced its participation at Cityscape Global 2014, the Middle East's biggest real estate event running from 21^st to 23^rd september 2014 at the Dubai International Convention and Exhibition Centre, Dubai. During the three-day exhibition, the company will unveil many vital MOUs and deals that add value to the multipurpose mega project.

H.E Salem Al Moosa, the Chairman and GM of Falconcity of Wonders said, “This is going to be our tenth successful year at Cityscape Global, the region’s biggest real estate event. Cityscape Global has helped us in building a continuing relationship with our clients and investors by bringing to their notice the achievements that Falconcity of Wonders have attained, and has consistently provided us with the best platform to share our success story.”

“We are anxious to meet our guests at Cityscape Global and present to them Falconcity of Wonders’ ultra-modern facilities of luxury and convenience,” concluded Al Moosa.

This year, Falconcity of Wonders is giving visitors at Cityscape Global an opportunity to explore diverse, freehold real estate investments with attractive payment plans, including townhouses, detached and semi-detached villas with a choice of three to five bedrooms, located within an exclusive gated community in the heart of new Dubai. Beautifully designed and available in different sizes and styles, all the villas are equipped with home automation systems. During the exhibition, multi-use plots with 5 to 60 floors and various built-up areas & heights will also be presented to investors.

The residential villas at the Falconcity of Wonders are situated in the falcon wings section   and guarantee a superb lifestyle for owners, who have an option to choose a house design from distinctive styles. Complementing the villas are ultra-modern facilities offering luxury and convenience. The villas are surrounded by nature with parks as well as children’s play areas for a relaxed and far from the city noise atmosphere.

Falconcity of Wonders will have a dedicated team of professionals available throughout the three-day exhibition to promote the project and accommodate those who would like to know more about the project.

About Falconcity of Wonders

FCW is a multipurpose mega project being developed within New Dubai, featuring structures based on famous sites and architectural marvels of the world, such as the Pyramids, the Hanging Gardens of Babylon, the Eiffel Tower, the Taj Mahal and the Leaning Tower of Pisa.

The city is shaped to represent the falcon, emblematic of the UAE heritage. The project is spread over an area of more than 3.8 million square meters (41 million square feet) and will combine various commercial, residential, educational and leisure amenities with entertainment facilities, and will include apartments, villas, shopping malls, hotels, restaurants, health clubs and spas, and schools & parks. FCW is built as the most ambitious destination, created to appeal to the widest audience and covering all age groups and nationalities.

FalconCity of Wonders,Dubailand,Cityscape Dubai 2009 , 05/October/2009