Advertising Takes A Ride On The Dubai Tram
Venture Communications Launches an Innovative Dubai Tram Campaign
7th July 2015: Venture Communications, part of Verse Group, a full-fledged
communications agency located in Dubai, launched a tactical advertising
campaign for Falconcity of Wonders on the Dubai Tram, the newest media vehicle
in Dubai City. Being the first real-estate company to advertise on the tram, the
main aim of the campaign is to connect in a distinctive way whilst reaching out
to the brand’s desired target audience.
With a vision to create a new wave of awareness, Venture
Communications marketed Falconcity of Wonders ‘Western Residence’ featuring
their key villas- Aegean Villa, Santa Fe Villa and New World Villa. The new
outdoor campaign includes branding on the entire Dubai Tram promoting their
offer of pay only 10% and move into a home in Western Residence. The campaign’s
idea focused on appealing to women was executed after a well thought-out plan
backed by research data of how UAE women play an important role as the decision
makers in buying their dream home. The concept using the Dubai tram also
centers on the fact that it runs across one of the most sophisticated, upmarket
areas of Dubai which hosts a lot of high-end consumers, expats and business
personnel, who formulate the vital legion of Falconcity of Wonder’s audience.
Venture
Communications is the brain child behind this campaign who carefully examined
the key objectives of the brand and how to effectively reach out to the target
audience. The agency has always been at the forefront of using creative and
original media solutions for their clients. Venture Communications is
previously known for their campaigns that focused on a series of advertisements
on cars convoys for a luxury watch brand and also, the first agency to use
Dubai air conditioned bus shelters for an IFD drink brand. The agency added
another feather to its cap with this new campaign for Falconcity of Wonders that
aimed at a new and innovative advertising vehicle in Dubai to grab the
attention of the target audience in the most inventive way possible.
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