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Tuesday, November 5, 2013

MELIÁ HOTELS INTERNATIONAL AND OMNIYAT SIGN OFFICIAL AGREEMENT FOR ME DUBAI




MELIÁ HOTELS INTERNATIONAL AND OMNIYAT SIGN OFFICIAL AGREEMENT FOR ME DUBAI

The signature ceremony, following the project’s announcement in Dubai’s Cityscape, was held during the World Travel Market in London, at the magnificent “ME Suite” of the  ME London hotel, another masterpiece of the ME by Meliá brand.

Dubai, UAE, 5 November 2013: Mr. Mahdi Amjad, Executive Chairman and CEO of Omniyat, and Mr Gabriel Escarrer, CEO and Vice Chairman of Meliá Hotels International, have signed an agreement for the next hot new hotel opening in Dubai in early 2016, ME Dubai.

The signature showed the firm commitment of both leaders to make this project a sound success: in words of Mr. Amjad: “last October, we surprised the market by announcing the first hotel entirely designed by Zaha Hadid, and since then, as expected, the interest of potential investors has not stopped growing. I can see that ME Dubai will be a quantum leap in the Middle East Hotel & Real Estate market”.

Mr. Escarrer explained how proud he felt about signing ME Dubai, which in his expert opinion, will become the hottest hotel opening in years: “Dubai is in full recovery these days, along with the dynamic Middle East region, and the ME Dubai hotel will provide a completely new hotel and leisure offering for the emerging and very specific social psychographic: the open minded and stylish crowd looking for places and people to engage with”.


More about ME Dubai

ME Dubai will open in the jaw-dropping Opus building, developed by real estate company Omniyat. Zaha Hadid’s first hotel project for which she will design all of the interiors and exteriors, ME Dubai is situated at the heart of the up-and-coming Burj Khalifa District. The stylish hotel will consist of 100 rooms, complimented by Michelin-star restaurants and exclusive international F&B brands, masterfully distributed across 250,000 sq. ft in the striking 95metre high Opus building. Along with Zaha Hadid’s masterwork of design, whose repertoire gravitates towards interconnectedness and originality, the Opus building will stand out as one of the most striking landmarks on the Dubai skyline and offer the hotel guests and residents of the serviced apartments an experiential journey. ME by Meliá is for cultured, fashionable guests who are driven by new experiences and opportunities.  The brand has been built on first-rate service, and ME Dubai will be no exception. Each guest's stay will be orchestrated by the dedicated Aura Manager, whose job it is to know the city back-to-front and use this knowledge to make the hotel's service truly bespoke. ME Dubai’s facilities and Aura service will also be extended to the owners of the exclusive serviced apartments located on the upper floors, including four penthouses with private roof terraces.

About Omniyat
Omniyat is a privately held real estate development and service related company established in 2005 and headquartered in Dubai, UAE. It is considered as the most innovative, successful and premium development brand in the Gulf region, conceptualizing and creating real estate assets with a combined gross realization of over AED 6 Billion.  Led by Mr. Mahdi Amjad, Executive Chairman and CEO, Omniyat undertakes investment, development and asset management across a broad spectrum of property assets, providing sustained value and tangible, measurable benefits to all stakeholders involved, including shareholders, buyers and the community. Omniyat works with the world’s best known and most respected architects, specialty consultants and contractors to develop and launch large-scale and iconic properties. www.omniyat.com

About Meliá Hotels International

Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world’s largest resort hotel chains, as well as Spain’s leading hotel chain. It currently operates and distributes more than 350 hotels and 90,000 rooms in 39 countries on 4 continents under its brands: Gran Meliá, Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus. Its product and service portfolio is complemented by Club Meliá, the only vacation club operated by a Spanish company.

About ME by Meliá: ME by Meliá is a contemporary interpretation of the Meliá experience. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travelers of a common psychographic – those with a decisive taste for cutting-edge art and design, international cuisine and world music – rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. There are currently ME Hotels in London, Madrid, Cancun and Cabo with more to follow in 2014. www.me-by-melia.com

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