Dr. Khater Massaad named 'Visionary CEO’ at Middle East Business Leaders Summit and Awards

Dr. Khater Massaad named 'Visionary CEO’ at Middle East Business Leaders Summit and Awards

RAK Ceramics wins 'Best Brand Award'

May 3, 2010
Dr. Khater Massaad, Chief Executive Officer of RAK Ceramics, the world's largest ceramics manufacturer, was presented with the Visionary CEO Award during the 1st Middle East Business Leaders Summit and Awards held on April 28 and 29, 2010 at the Intercontinental Hotel, Dubai Festival City. RAK Ceramics was also honoured with the Best Brand Award at the event, which recognises decades of business excellence and outstanding leadership.

Commenting on the awards, Dr. Massaad said: "This distinction is a tribute to the collective efforts of the entire team at RAK Ceramics, which remains focused on its commitment to manufacture products of the highest quality. RAK Ceramics has successfully maintained its reputation as the largest ceramics manufacturer in the world.”

“We take even greater pleasure in receiving the Best Brand Award for RAK Ceramics, which again reflects our continuing thrust to cultivate a culture of excellence and quality across all ceramic products," he added.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. RAK Ceramics has also been recently conferred the Superbrand 2010 Award and continues to be a global pioneer in the world of ceramics.

RAK Ceramics offers revolutionary range of thin-size tiles with launch of 'RAKSLIM'

RAK Ceramics offers revolutionary range of thin-size tiles with launch of 'RAKSLIM'

New brand of 4.5 mm tiles sets new industry standards in thickness, strength, flexibility and costs

August 20, 2009
RAK Ceramics, the world's largest ceramic manufacturer, has announced today (Thursday, August 20, 2009) the launch of "RAKSLIM," a new brand of 4.5-millimetre thick tile that sets a new industry benchmark in thickness, strength, cost and ease of use. The trend-setting product line will initially be offered in some models of Gres Porcellanato tiles, including the Lounge Series and the New Port Series.

RAKSLIM features a minimum breaking strength of 700 N and a minimum modulus of rupture of 40 N/mm2, which are unprecedented for thin-size tiles in the market. Furthermore, RAKSLIM cuts down almost half of the weight of conventional tiling, resulting in a significant reduction of dead load on building structures and subsequently reduced structure costs.

Dr. Khater Massaad, CEO, RAK Ceramics, said, "RAKSLIM represents a new technological milestone for RAK Ceramics, perfected after several months of trials, experiments and technical research. This new brand of thin-size tiles is the future of ceramic tiling, which will strengthen RAK Ceramics' reputation as a leading innovator and trendsetter in the global market. Moreover, RAKSLIM complements our extensive product range that focuses on variety, ready availability and durability, which translates into enhanced service and product value for our distributors, residential and commercial clients, and other customers."


RAKSLIM will initially be offered in 30x60-centimetre sizes, while RAK Ceramics will later on manufacture larger sizes and a wider range of models. With its remarkable thickness, RAKSLIM offers significant savings in transport costs as nearly twice as many RAKSLIM tiles can be shipped in a container compared with regular-size tiles.

RAKSLIM tiles are also easy to cut, drill, handle and install, and offer greater flexibility for usage in any existing flat surface at home or in commercial premises. The new tile brand is also ideal for renovation of existing floors as its thickness helps avoid costs of removal of existing floor coverings.

RAK Ceramics exports its innovative products and designs in ceramic tiles, Gres Porcellanato and sanitaryware to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

RAK Ceramics resets industry standard with over 115 million square metres in annual production capacity

RAK Ceramics resets industry standard with over 115 million square metres in annual production capacity

Global sales reach USD 717 million as UAE market alone secures 29 per cent revenue increase

May 3, 2009
RAK Ceramics, the world's largest ceramic manufacturer, has recently announced that the USD 700 million global conglomerate's annual production capacity has now exceeded 115 million square metres through its 10 modern tile plants and 2 sanitaryware plants in Ras Al Khaimah, and international manufacturing subsidiaries in China, Bangladesh, Sudan, India and Iran. RAK Ceramics also revealed that it has consolidated its subsidiaries in Italy, Switzerland, Germany, Georgia, France, UK and Australia to further boost its export capacity as it now serves key markets in over 135 countries, delivering premium-quality ceramic tiles, Gres Porcellanato, and a wide range of sanitaryware models.

RAK Ceramics has further revealed that tile sales in the UAE market exceeded USD 549 million in 2008, representing a 29 per cent increase from the previous year and helping push global sales to more than USD 717 million. RAK Ceramics has a daily production rate of 225,000 square meters of tiles in its UAE plant, with the China facility producing 34,000 square meters daily; the plants in Bangladesh, Sudan and Iran producing 20,000 square meters daily, and the Indian facility producing 10,000 square meters of tiles daily.

Dr. Khater Massaad, CEO, RAK Ceramics said: "We are pleased to reach a new milestone in the ceramic industry as we continue to satisfy the demand of our growing international clientele. One of the key factors of RAK Ceramics' success is our ability to align the growth of our brand with the sustained growth of the company's global market share. We look forward to continue setting new benchmarks in quality and design in line with our strong commitment to fulfil our brand promise as an innovative trend setter in the industry."

RAK Ceramics is a USD 700 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through thousands of designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

RAK Ceramics to keep tabs on fresh ideas and new concepts at Cityscape Middle East Real Estate Awards

RAK Ceramics to keep tabs on fresh ideas and new concepts at Cityscape Middle East Real Estate Awards

RAK Ceramics and Laticrete throw support behind event to promote and cultivate quality and creativity in the real estate sector

April 16, 2009
RAK Ceramics, the world's largest ceramic manufacturer, and its joint venture partner Laticrete have announced that they will be Headline Sponsors of the Cityscape Middle East Real Estate Awards, which will gather industry leaders at the Abu Dhabi National Exhibitions Centre (ADNEC) on Sunday, April 19, 2009. Serving as one of the highlights of Cityscape Abu Dhabi, which will run from April 19 to 22, 2009 at ADNEC, the Awards will recognise the remarkable developments and achievements made by the MENA's real estate sector.

The Awards will be divided into the main categories of Architecture and Development with entries to be judged according to their contributions to world architecture culture, invention and imagination, respect for people, the planet, context, environmental awareness and appropriateness in the MENA region.

Dr. Khater Massaad, CEO, RAK Ceramics said: "RAK Ceramics' sponsorship of the Cityscape Middle East Real Estate Awards reaffirms our company's commitment to help promote and cultivate quality and creativity. With such a diverse participation, we are confident that the Awards will be able to discover fresh ideas and new concepts that will help the real estate sector become ever more exciting in the future. Furthermore, it is also a privilege for us to contribute to the success of a key segment of Cityscape Abu Dhabi, which is one of the premier industry events in the region."

RAK Ceramics is a USD 700 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through thousands of designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware. RAK Ceramics has entered into a joint venture in the UAE with Laticrete, a world-wide manufacturer and marketer of installation systems for ceramic tile and stone, to promote innovative technologies for tile and stone fixing.