RAK Ceramics awarded Dubai International Airport contract

RAK Ceramics awarded Dubai International Airport contract

More than 100,000 square meters of tiles to be supplied for the Airbus A380 terminal project

June 07, 2010
RAK Ceramics, the world's largest ceramics manufacturer, has announced that it has been awarded the contract for the Dubai International Airport Phase II Expansion Project that involves a terminal for the Airbus A380 fleet. The contract includes the supply of more than 100,000 square meters of tiles of various dimensions, which will be used in the tunnels, on the bathroom walls and floor, and also as floor tiles in different areas of the terminal.

Dubai International Airport Phase II Expansion Project involves the provision of additional facilities to accommodate the growing airport traffic, which is expected to cater for over 70 million passengers and 3.5 million tonnes of cargo per year. The Phase II Expansion project includes new facilities to accommodate this rapid growth of both passengers and cargo, and includes – in addition to the terminal for Airbus A380 – new buildings, airfield and ancillary facilities. It also involves the relocation and expansion of certain existing facilities and the construction of new support facilities.

“RAK Ceramics had earlier supplied tiles to the Dubai Airport Free Zone and during the Dubai Airshow and the quality of our products was highly appreciated by the authorities at Dubai Airport, which was a key factor that helped us win this important contract. Moreover, RAK Ceramics has a long history of supplying its range of award-winning tiles to major landmarks across the UAE and beyond,” said Dr. Khater Massaad, CEO, RAK Ceramics.

“Moreover, Dubai International Airport, which is one of busiest airports in the region, adopts stringent safety and quality standards, and the fact that RAK Ceramics was awarded the contract for the airport’s latest expansion project is a testament to our relentless commitment to excellence and quality,” he added.

Specialising in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 6,000 production models, with new designs added almost every week to its product portfolio. The company's latest creations include "Elegance Ceramics" and "RAKSLIM." Elegance Ceramics is a high-fashion brand that caters to the needs and modern demands of a high-value niche market. RAKSLIM, on the other hand, is a new brand of 4.5-millimetre thick tile that sets a new industry benchmark in thickness, strength, cost and ease of use.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers.


About RAK Ceramics:

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. RAK Ceramics has recently been conferred the Super brand 2010 Award and continues to be a global pioneer in the world of ceramics.

Dr. Khater Massaad named 'Visionary CEO’ at Middle East Business Leaders Summit and Awards

Dr. Khater Massaad named 'Visionary CEO’ at Middle East Business Leaders Summit and Awards

RAK Ceramics wins 'Best Brand Award'

May 3, 2010
Dr. Khater Massaad, Chief Executive Officer of RAK Ceramics, the world's largest ceramics manufacturer, was presented with the Visionary CEO Award during the 1st Middle East Business Leaders Summit and Awards held on April 28 and 29, 2010 at the Intercontinental Hotel, Dubai Festival City. RAK Ceramics was also honoured with the Best Brand Award at the event, which recognises decades of business excellence and outstanding leadership.

Commenting on the awards, Dr. Massaad said: "This distinction is a tribute to the collective efforts of the entire team at RAK Ceramics, which remains focused on its commitment to manufacture products of the highest quality. RAK Ceramics has successfully maintained its reputation as the largest ceramics manufacturer in the world.”

“We take even greater pleasure in receiving the Best Brand Award for RAK Ceramics, which again reflects our continuing thrust to cultivate a culture of excellence and quality across all ceramic products," he added.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. RAK Ceramics has also been recently conferred the Superbrand 2010 Award and continues to be a global pioneer in the world of ceramics.

RAK Ceramics, KLUDI RAK unveil new product range and designs at Cityscape Abu Dhabi / CityBuild Abu Dhabi 2010

RAK Ceramics, KLUDI RAK unveil new product range and designs at Cityscape Abu Dhabi / CityBuild Abu Dhabi 2010

RAK Ceramics showcases its latest range of eco-friendly SLIM tiles and KLUDI RAK with its new water-saving system that allows users to save up to 50 per cent on water consumption

April 20, 2010
RAK Ceramics, the world's largest ceramics manufacturer, has announced that it is showcasing its latest range of eco-friendly SLIM tiles of up to only 4.5 millimetres in thickness, the new Stone Art Collections featuring KERAJET technology and ORION Collections featuring CHROMA technology, during its participation as Headline Sponsor of Cityscape Abu Dhabi 2010, the international real estate investment and development event being held at the Abu Dhabi National Exhibition Centre from April 18 to 21. RAK Ceramics gave away the Best Urban Planning and Architecture Award to Eastern Harbour, Alexandria, Egypt by Emaar, which was the highlight of the opening day of Cityscape Abu Dhabi.

KLUDI RAK, a leading manufacturer of world-class bathroom fittings and a joint venture between RAK Ceramics and high-profile German manufacturer KLUDI, is likewise introducing its new Paragon Series (Joystick) and Profile Series faucets at CityBuild Abu Dhabi 2010, a dedicated international trade event for the building and construction industry that is being held concurrently with Cityscape Abu Dhabi. KLUDI RAK is a founding sponsor of CityBuild Abu Dhabi.

Dr. Khater Massaad, CEO, RAK Ceramics said: "As a market leader and world’s largest ceramics manufacturer our participation in Cityscape Abu Dhabi and CityBuild Abu Dhabi is to reaffirm our strong presence in the Abu Dhabi market, which has been a key growth destination for our products and services. We certainly feel very confident with our long-term growth prospects in the emirate as our groundbreaking innovations such as the RAK SLIM 4.5-mm wonder tiles have established new benchmarks in the market. RAK SLIM’s eco-friendly features and Kludi RAK’s latest water saving systems have already made it a popular choice for various prestigious environment-friendly development projects."

"RAK Ceramics and KLUDI RAK also seek to take advantage of the presence of key decision makers, international developers and contractors to generate new business leads across other high-growth markets in the Middle East. The back-to-back exhibitions also provide a convenient and effective platform for us to highlight and generate awareness about the advantages of our products in terms of enhancing the safety and eco-friendly atmosphere of a wide range of real estate projects," added Dr. Massaad.

RAK Ceramics has lined up its new RAK SLIM designs to headline its exhibition at Cityscape Abu Dhabi. RAK SLIM is being offered in 30x60, 60x60 and 45x90 sizes, while new designs of ceramic tiles in regular sizes are also being showcased at the event. KLUDI RAK is presenting its new faucets in the Paragon Series and Profile series, which are all equipped with KLUDI RAK's new water-saving system that allows users to save up to 50 per cent on water consumption.

RAK Ceramics also announced that Dr. Khater Massaad will serve as one of the keynote speakers during the exhibition's accompanying trade conference.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. RAK Ceramics has recently been conferred the Superbrand 2010 Award and continues to be a global pioneer in the world of ceramics.

RAK Ceramics offers revolutionary range of thin-size tiles with launch of 'RAKSLIM'

RAK Ceramics offers revolutionary range of thin-size tiles with launch of 'RAKSLIM'

New brand of 4.5 mm tiles sets new industry standards in thickness, strength, flexibility and costs

August 20, 2009
RAK Ceramics, the world's largest ceramic manufacturer, has announced today (Thursday, August 20, 2009) the launch of "RAKSLIM," a new brand of 4.5-millimetre thick tile that sets a new industry benchmark in thickness, strength, cost and ease of use. The trend-setting product line will initially be offered in some models of Gres Porcellanato tiles, including the Lounge Series and the New Port Series.

RAKSLIM features a minimum breaking strength of 700 N and a minimum modulus of rupture of 40 N/mm2, which are unprecedented for thin-size tiles in the market. Furthermore, RAKSLIM cuts down almost half of the weight of conventional tiling, resulting in a significant reduction of dead load on building structures and subsequently reduced structure costs.

Dr. Khater Massaad, CEO, RAK Ceramics, said, "RAKSLIM represents a new technological milestone for RAK Ceramics, perfected after several months of trials, experiments and technical research. This new brand of thin-size tiles is the future of ceramic tiling, which will strengthen RAK Ceramics' reputation as a leading innovator and trendsetter in the global market. Moreover, RAKSLIM complements our extensive product range that focuses on variety, ready availability and durability, which translates into enhanced service and product value for our distributors, residential and commercial clients, and other customers."


RAKSLIM will initially be offered in 30x60-centimetre sizes, while RAK Ceramics will later on manufacture larger sizes and a wider range of models. With its remarkable thickness, RAKSLIM offers significant savings in transport costs as nearly twice as many RAKSLIM tiles can be shipped in a container compared with regular-size tiles.

RAKSLIM tiles are also easy to cut, drill, handle and install, and offer greater flexibility for usage in any existing flat surface at home or in commercial premises. The new tile brand is also ideal for renovation of existing floors as its thickness helps avoid costs of removal of existing floor coverings.

RAK Ceramics exports its innovative products and designs in ceramic tiles, Gres Porcellanato and sanitaryware to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

RAK Ceramics conferred SuperBrand status in the UAE

RAK Ceramics conferred SuperBrand status in the UAE

Recognised by the SuperBrand Council for its premium-quality product line and trend-setting designs

June 29, 2009
RAK Ceramics, the largest ceramic tiles & sanitaryware manufacturing company, has announced that it has been voted by the SuperBrand Council, the world's largest independent brand arbiter, as one of the UAE's SuperBrands for 2009. RAK Ceramics was presented an award during the SuperBrand Tribute event that was held yesterday (June 28, 2009) at the Al Ras Ballroom, Intercontinental Hotel, Dubai Festival City. The company will also be featured in an exclusive publication that will include all SuperBrands of 2009.

RAK Ceramics has been recognised for being one of the world's leading producers of a comprehensive line of premium-quality ceramic products. The company offers one of the industry's widest selection of colours, textures and finishes as well as an extensive array of coordinating trim and angle pieces, in line with RAK Ceramics' core values of excellence, fashion and trend-setting designs.

Dr. Khater Massaad, CEO, RAK Ceramics said: "Being named a SuperBrand is a very important milestone for RAK Ceramics, validating our company's genuine commitment to deliver high-quality and trend-setting ceramic products. This distinction has definitely inspired us to further raise the bar of excellence and consolidate our position as a global leader in the ceramics industry."

RAK Ceramics has firmly established itself as a premier ceramics brand within a short span of a little over 10 years. The company's top-quality products include world-class ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware. With its latest distinction, RAK Ceramics joins the elite ranks of iconic brands such as IBM and Starbucks, which have all been conferred SuperBrand status in the UAE.

The SuperBrand Council consists of eminent personalities in the world of branding and seeks to pay tribute to established brands all over the world. The SuperBrand Council also produces various publications featuring the world's SuperBrands. Being voted a SuperBrand serves as a powerful endorsement and evidence for existing and potential customers, media, suppliers, investors and employees of a brand's exceptional status.

RAK Ceramics is a USD 800 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through thousands of designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware. RAK Ceramics has an installed capacity of 325,000 square meters per day for tiles and 12,000 pieces per day for sanitary wares globally. At its headquarters in Ras Al Khaimah it has 10 modern tile plants and two sanitaryware plants. The company has manufacturing subsidiaries in Bangladesh, Sudan, India and Iran, along with subsidiaries in Italy, Germany, Georgia, France, UK, Australia and Saudi Arabia. It has diversified into making products such as Adhesives & Grouts (Laticrete-RAK), Faucets (Kludi RAK), High end tableware (RAK Porcelain), Paints (RAK Paints) and a few other ventures.

RAK Ceramics launches 'Elegance Ceramics' to address supply gap in high-fashion products and designs

RAK Ceramics launches 'Elegance Ceramics' to address supply gap in high-fashion products and designs

New product line to further boost revenue base as profits grow 21 per cent to over AED 65 million in first quarter of 2009

May 13, 2009
RAK Ceramics, the world's largest ceramic manufacturer, has announced today (Wednesday, May 13, 2009) during a press conference held at “Raffles Hotel“ in Dubai the launch of "Elegance Ceramics," a high-fashion brand that caters to the needs and modern demands of its growing portfolio of elite customers in key markets around the world. The unveiling of Elegance Ceramics coincides with the announcement of RAK Ceramics' net profits exceeding AED 65 million in the first quarter of 2009, representing a remarkable 21.2 per cent increase compared to the same period last year, while sustaining the impressive overall performance in 2008 during which profit margins increased by 24.4 per cent to over AED 205 million.

Targeting a high-value niche market, Elegance Ceramics serves as a sublime "Ceramics Boutique" whose new concept opens fresh creative possibilities and expands the horizon for innovation to satisfy the unique artistic demands of select customers who are willing to pay a premium. Accordingly, RAK Ceramics has opened exclusive Elegance Ceramics Boutiques in Dubai, Abu Dhabi and Ras Al Khaimah to complement the RAK Ceramics showrooms. The new top-range products feature a distinct fusion of art and fashion through an extensive array of concept designs created by leading Italian designers.

Abdallah Massaad, Assistant CEO, RAK Ceramics said: "Elegance Ceramics is the perfect fit for customers with a distinctive taste in fashion, innovation and style. RAK Ceramics is keen to cultivate the immense potential of such a premium niche market as there has been an excellent growth in demand for high-fashion ceramic products and designs. With Elegance Ceramics, we have achieved greater flexibility to offer a more dedicated, diverse and personalised range of products and services."

"Elegance Ceramics delivers rich design concepts that cater to different tastes and conform to diverse lifestyles. Our products are certainly not just mere wall claddings; they ultimately serve as an inspirational fashion statement and a metaphor for the emotions of life itself. The launch of Elegance Ceramics truly expands our scope for creativity and innovation, which will seal our reputation as a leading trend-setter and fashion icon in the global ceramics industry," added Massaad.

RAK Ceramics, a USD 700 million global conglomerate, has achieved a compound annual growth rate (CAGR) of 22.7 per cent in sales revenues for the period 2004-2008, with net profits growing annually by 24.1 per cent. In 2008 alone, revenues exceeded AED 2.5 billion or a growth of 15.6 per cent compared to 2007, with the UAE manufacturing plants accounting for AED 1.924 billion of all revenues.

"The launch of Elegance Ceramics is part of a strategy to continuously expand RAK Ceramics' market base, create new revenue streams and ultimately increase profits. Moreover, it demonstrates RAK Ceramics' resiliency and its unique ability to remain focused on its goals despite the global economic challenges. We have performed exceedingly well in 2008, a highly delicate period that saw other companies sustain diminished sales and profits. More importantly, RAK Ceramics continues to showcase a positive performance this year as profits have now reached over AED 65 million in the first quarter of 2009 alone. These are clear indications that the company is in the right direction towards achieving another banner year," said Massaad.

RAK Ceramics has an installed capacity of 325,000 square meters per day for tiles and 12,000 pieces per day for sanitary wares, through 10 modern tile plants and two sanitaryware plants at its 2 million square metre manufacturing facility in Ras Al Khaimah. The company also owns manufacturing subsidiaries in Bangladesh, Sudan, China, India and Iran, along with subsidiaries in Italy, Germany, Georgia, France, UK, Australia and Saudi Arabia.

RAK Ceramics exports its innovative products and designs in ceramic tiles, Gres Porcellanato and sanitaryware to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

RAK Ceramics resets industry standard with over 115 million square metres in annual production capacity

RAK Ceramics resets industry standard with over 115 million square metres in annual production capacity

Global sales reach USD 717 million as UAE market alone secures 29 per cent revenue increase

May 3, 2009
RAK Ceramics, the world's largest ceramic manufacturer, has recently announced that the USD 700 million global conglomerate's annual production capacity has now exceeded 115 million square metres through its 10 modern tile plants and 2 sanitaryware plants in Ras Al Khaimah, and international manufacturing subsidiaries in China, Bangladesh, Sudan, India and Iran. RAK Ceramics also revealed that it has consolidated its subsidiaries in Italy, Switzerland, Germany, Georgia, France, UK and Australia to further boost its export capacity as it now serves key markets in over 135 countries, delivering premium-quality ceramic tiles, Gres Porcellanato, and a wide range of sanitaryware models.

RAK Ceramics has further revealed that tile sales in the UAE market exceeded USD 549 million in 2008, representing a 29 per cent increase from the previous year and helping push global sales to more than USD 717 million. RAK Ceramics has a daily production rate of 225,000 square meters of tiles in its UAE plant, with the China facility producing 34,000 square meters daily; the plants in Bangladesh, Sudan and Iran producing 20,000 square meters daily, and the Indian facility producing 10,000 square meters of tiles daily.

Dr. Khater Massaad, CEO, RAK Ceramics said: "We are pleased to reach a new milestone in the ceramic industry as we continue to satisfy the demand of our growing international clientele. One of the key factors of RAK Ceramics' success is our ability to align the growth of our brand with the sustained growth of the company's global market share. We look forward to continue setting new benchmarks in quality and design in line with our strong commitment to fulfil our brand promise as an innovative trend setter in the industry."

RAK Ceramics is a USD 700 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through thousands of designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware.

RAK Ceramics to keep tabs on fresh ideas and new concepts at Cityscape Middle East Real Estate Awards

RAK Ceramics to keep tabs on fresh ideas and new concepts at Cityscape Middle East Real Estate Awards

RAK Ceramics and Laticrete throw support behind event to promote and cultivate quality and creativity in the real estate sector

April 16, 2009
RAK Ceramics, the world's largest ceramic manufacturer, and its joint venture partner Laticrete have announced that they will be Headline Sponsors of the Cityscape Middle East Real Estate Awards, which will gather industry leaders at the Abu Dhabi National Exhibitions Centre (ADNEC) on Sunday, April 19, 2009. Serving as one of the highlights of Cityscape Abu Dhabi, which will run from April 19 to 22, 2009 at ADNEC, the Awards will recognise the remarkable developments and achievements made by the MENA's real estate sector.

The Awards will be divided into the main categories of Architecture and Development with entries to be judged according to their contributions to world architecture culture, invention and imagination, respect for people, the planet, context, environmental awareness and appropriateness in the MENA region.

Dr. Khater Massaad, CEO, RAK Ceramics said: "RAK Ceramics' sponsorship of the Cityscape Middle East Real Estate Awards reaffirms our company's commitment to help promote and cultivate quality and creativity. With such a diverse participation, we are confident that the Awards will be able to discover fresh ideas and new concepts that will help the real estate sector become ever more exciting in the future. Furthermore, it is also a privilege for us to contribute to the success of a key segment of Cityscape Abu Dhabi, which is one of the premier industry events in the region."

RAK Ceramics is a USD 700 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers. The company offers a perfect blend of technical finesse and aesthetics through thousands of designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware. RAK Ceramics has entered into a joint venture in the UAE with Laticrete, a world-wide manufacturer and marketer of installation systems for ceramic tile and stone, to promote innovative technologies for tile and stone fixing.